Karoli, glad to see MoveOn doing this. I'd heard McCain's Olympics ad before, but noticed when it was replayed on NPR today that a secondary subliminal message is he's not pro greed, by mentioning that he's gone after tobacco companies and big pharma.
Been noodling with a new widget -- baseball trading cards picturing big oil employees who signed up with max contributions right after his offshore drilling (aka "let us have some more leases to sit on") support announcement. If they have to make their names public, and there's a pretty PR headshot on the "Our Team" page, why not?